Kelly Jones has just released the music video for new single “Inevitable Incredible.” The single is the title track of his brand-new studio album to be released on May 3rd on Stylus Records via Ignition Records Ltd.
Watch the new music video, directed by Kelly himself, in collaboration with BAFTA nominated cinematographer John Conroy (Luther, Westworld, Broadchurch).
Serving testament to his creativity and artistic development, the new video sees Kelly as never before. Offering a performance that mirrors the intimacy and vulnerability of the music, the new video sees Kelly front and center, in enticing cinematic shots. An exploration of his artistic vision, the new aesthetic sees Kelly stepping into a directorial role, further spotlighting his versatility.
On directing the new music video, Kelly said: “Directing videos? I’ve been involved in videos and artwork since 1996. It’s all storytelling. I think I see music in colors. It’s just about figuring out how to match images with how the music talks to you. Always a battle with budgets! Always up against the clock!! It’s always great to collaborate with talented people.”
The recently released track “Inevitable Incredible” marks a bold stylistic shift for Kelly Jones, long established as one of the UK’s most prolific, successful, and beloved singers and songwriters. The piano-led, cinematic and widescreen soundscapes are something new and bold for Jones. It’s a song that shows a songwriter pushing himself out of his comfort zone and with a vulnerability not often associated with a major artist a quarter of a century into such a hugely successful and storied career.
Over the last 25 years, Jones’ band Stereophonics have been a mainstay on radio and arena stages, writing anthems that are etched into the heartlands of the public’s consciousness like few others.
How are we feeling about “Inevitable Incredible”?
