People have called us a lifestyle brand and in the past we’ve been running with that but it’s never felt right. Apart from our absolute abhorrence of those eye-roll inducing buzz words, it never properly represented the abstract nature of what we are. We’ve always hated labels and being put into a box, because in reality life is never that simple or easily quantifiable. We’ve always felt life was about the experience and embracing the unknown, not just understanding and filing it away. However, as humans, it’s in our nature to categorize and define and try to put things in ‘order.’ But life is more fun when there’s a little chaos in the mix, so we’ve made a conscious effort in our lives to be open and just let life happen, and as a result we’ve (accidentally) created something ambiguous and abstract that strives to explore and satiate our passion for discovery and culture and creativity; in whatever form that may come in.
So in short, no we aren’t a lifestyle brand, or a magazine, or a blog, or any other box you try to put us in. We are, as simply as we can put it, a creative entity that strives to curate, cultivate, and create content surrounding culture and the people that shape it. The form in which that comes out in, whether that’s interviews, or videos, or articles, or physical wares, is unimportant and WILL change and fluctuate with the world we live in (or as our desires dictate). Our identity is one that is made up of many.
Jeff lives for font, breathes for line-breaks and can't come up with enough clever asides to cram in his own bio.His musical interests are diverse and his love of art, bottomless. Legend has it he's a musician and artist himself.
Book lover, coffee addict and collector of stories. He is also a freelance writer and poet. If he is not reading a book or exploring some wild and god-forsaken places, you can find him in the classroom teaching English.
Writer, photojournalist, content marketer, social media padawan and indie publisher. Writes on music, film, hit shows, pop culture, other indie authors and stuff that'll make you think. Likes a strong carajillo and a fine cigar. Is secretly awesome. Found at @shortjka & @jkashort on FB or jkashort.com
Petar loves stories in all shapes and forms, whether they come from the imagination, or are real-life moments, captured and told in imaginative ways. Writing gives him the chance to focus on making his own stories - through words, traveling, having a social excuse to drink a bit more than others, or staying in his pijamas all day long.
A music lover first, a critic second, Sean A’Hearn is a Melbourne, Australian based music journalist and offers a distinctive and sharp insight into the current music landscape.Surrounding himself with talented and original musicians, Sean helps these artists identify their unique story in order to develop their image through various publications and social media platforms.Playing trumpet from an early age, Sean has a deep appreciation for performing and the creative process of making music. With a background in finance, Sean also understands the music industry is a business and works with artists to help solidify their name and brand.Having written for Australian based websites such as Tone Deaf, FasterLouder and Broadsheet, as well as various blogs, Sean particularly has a passion for emerging artists and also runs Spotlight events to showcase the next crop of talented artists.