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People have called us a lifestyle brand and in the past we’ve been running with that but it’s never felt right. Apart from our absolute abhorrence of those eye-roll inducing buzz words, it never properly represented the abstract nature of what we are. We’ve always hated labels and being put into a box, because in reality life is never that simple or easily quantifiable. We’ve always felt life was about the experience and embracing the unknown, not just understanding and filing it away. However, as humans, it’s in our nature to categorize and define and try to put things in ‘order.’ But life is more fun when there’s a little chaos in the mix, so we’ve made a conscious effort in our lives to be open and just let life happen, and as a result we’ve (accidentally) created something ambiguous and abstract that strives to explore and satiate our passion for discovery and culture and creativity; in whatever form that may come in.

So in short, no we aren’t a lifestyle brand, or a magazine, or a blog, or any other box you try to put us in. We are, as simply as we can put it, a creative entity that strives to curate, cultivate, and create content surrounding culture and the people that shape it. The form in which that comes out in, whether that’s interviews, or videos, or articles, or physical wares, is unimportant and WILL change and fluctuate with the world we live in (or as our desires dictate). Our identity is one that is made up of many.

Dario Hunt

Dario Hunt

Jefe

Founder. Pro baller. Part-time programmer. Love all things creativity, culture, and branding. If you want something, then go and get it.

Dareece Walker

Dareece Walker

Creative Genius

Visual Artist/Poet-- I specialize in Painting and Drawing. I'm building a community: Looking for motivated individuals with a passion for life.

Jordan Savage

Jordan Savage

Swiss Army Knife
Kurt Heyde

Kurt Heyde

Photography Ninja
Dimitar Dimitroff

Dimitar Dimitroff

Book lover, coffee addict and collector of stories. He is also a freelance writer and poet. If he is not reading a book or exploring some wild and god-forsaken places, you can find him in the classroom teaching English.

Emmanuel Marshall

Emmanuel Marshall

Emmanuel Marshall is a nomadic writer and video agitator. Emmanuel blogs about music, technology, adventure, and the weirdness of the human condition.

JC Lacek

JC Lacek

Hillbilly. Seafood Lover. Writer. ( in that order)

Nick Hilden

Writer, Brand+Thought Leadership Strategist

Nick Hilden has written for some of the most popular publications and brands in the world. A travel, art, and fitness addict, he's usually living someplace exotic and exciting.

Petar Petrov

Petar Petrov

Petar loves stories in all shapes and forms, whether they come from the imagination, or are real-life moments, captured and told in imaginative ways. Writing gives him the chance to focus on making my own stories - through words, traveling, having a social excuse to drink a bit more than others, or staying in his pijamas all day long.

Shannon Griffiths

Recent college grad with a B.A. in English. Avid Facebooker, Instagrammer, blogger. Harry Potter superfan and overall pop culture enthusiast.

Ljubinko Zivkovic

Ljubinko Zivkovic

From journalist to diplomat, to translator and back to writing and journalism. Living and working in The Netherlands.