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People have called us a lifestyle brand and in the past we’ve been running with that but it’s never felt right. Apart from our absolute abhorrence of those eye-roll inducing buzz words, it never properly represented the abstract nature of what we are. We’ve always hated labels and being put into a box, because in reality life is never that simple or easily quantifiable. We’ve always felt life was about the experience and embracing the unknown, not just understanding and filing it away. However, as humans, it’s in our nature to categorize and define and try to put things in ‘order.’ But life is more fun when there’s a little chaos in the mix, so we’ve made a conscious effort in our lives to be open and just let life happen, and as a result we’ve (accidentally) created something ambiguous and abstract that strives to explore and satiate our passion for discovery and culture and creativity; in whatever form that may come in.

So in short, no we aren’t a lifestyle brand, or a magazine, or a blog, or any other box you try to put us in. We are, as simply as we can put it, a creative entity that strives to curate, cultivate, and create content surrounding culture and the people that shape it. The form in which that comes out in, whether that’s interviews, or videos, or articles, or physical wares, is unimportant and WILL change and fluctuate with the world we live in (or as our desires dictate). Our identity is one that is made up of many.

Dario Hunt

Jefe

Founder. Pro baller. Part-time programmer. Love all things creativity, culture, and branding. If you want something, then go and get it.

Dareece Walker

Creative Genius

Visual Artist/Poet-- I specialize in Painting and Drawing. I'm building a community: Looking for motivated individuals with a passion for life.

Jordan Savage

Swiss Army Knife

Kurt Heyde

Photography Ninja

Jeff Mitchell

Jeff lives for font, breathes for line-breaks and can't come up with enough clever asides to cram in his own bio.His musical interests are diverse and his love of art, bottomless. Legend has it he's a musician and artist himself.

Ash Valente

Ash Valente is an alias for a young woman dedicated to entertainment analysis, as well as authorship of short fiction and poetry. She specializes in the eclectic, antique, rare, unusual, and romantic.

Catherine Stansfield

New Jersey based writer with a focus on art, architecture, and beauty!

Darby Ratliff

Eternal student and writer, though not necessarily in that order. I can usually be found sitting in a coffee shop like a millennial and writing or shouting about how great Buffalo is.

Dimitar Dimitroff

Book lover, coffee addict and collector of stories. He is also a freelance writer and poet. If he is not reading a book or exploring some wild and god-forsaken places, you can find him in the classroom teaching English.

Emmanuel Marshall

Emmanuel Marshall is a nomadic writer and video agitator. Emmanuel blogs about music, technology, adventure, and the weirdness of the human condition.

Francesca Escarraga

Utilizes the power of the written word to give people a voice and make the world a better place.

Jacob Roach

Content Writer

Jacob Roach is a writer, photographer, and movie lover based out of St. Charles, MO.

JC Lacek

Hillbilly. Seafood Lover. Writer. ( in that order)

Jeff Mitchell

Jeff lives for font, breathes for line-breaks and can't come up with enough clever asides to cram in his own bio.His musical interests are diverse and his love of art, bottomless. Legend has it he's a musician and artist himself.

J.K.A. Short

Writer/Content Marketer

Writer, photojournalist, content marketer, social media padawan and indie publisher. Writes on music, film, hit shows, pop culture, other indie authors and stuff that'll make you think. Likes a strong carajillo and a fine cigar. Is secretly awesome. Found at @shortjka & @jkashort on FB or jkashort.com

Ljubinko Zivkovic

From journalist to diplomat, to translator and back to writing and journalism. Living and working in The Netherlands.

Nick Hilden

Writer | Musician | Sleep Deprived Traveler

Nick Hilden's work has appeared in the LA Times, the Oregonian, Vice, Thrillist, Ad Age, and more. He moves every two months and is probably living someplace cool right now.

Nishit Gajjar

Creative Producer & Writer

Movie Buff/Music Freak/Book Connoisseur(not much!) and studies human psychology in his day to day life.

Petar Petrov

Petar loves stories in all shapes and forms, whether they come from the imagination, or are real-life moments, captured and told in imaginative ways. Writing gives him the chance to focus on making his own stories - through words, traveling, having a social excuse to drink a bit more than others, or staying in his pijamas all day long.

Sean A'Hearn

Music Journalist/Event Manager

A music lover first, a critic second, Sean A’Hearn is a Melbourne, Australian based music journalist and offers a distinctive and sharp insight into the current music landscape.Surrounding himself with talented and original musicians, Sean helps these artists identify their unique story in order to develop their image through various publications and social media platforms.Playing trumpet from an early age, Sean has a deep appreciation for performing and the creative process of making music. With a background in finance, Sean also understands the music industry is a business and works with artists to help solidify their name and brand.Having written for Australian based websites such as Tone Deaf, FasterLouder and Broadsheet, as well as various blogs, Sean particularly has a passion for emerging artists and also runs Spotlight events to showcase the next crop of talented artists.

Shannon Griffiths

Recent college grad with a B.A. in English. Avid Facebooker, Instagrammer, blogger. Harry Potter superfan and overall pop culture enthusiast.