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Alicia Keys Meets H.E.R. in “A.T.M (All the Money)”, Latest Video from LARA D

Delving into the societal pressure to change who you are

Rising Australian pop star LARA D just released a new music video for her single “A.T.M. (All The Money).” Following the wild success of her single that has reached over 1 million streams on Spotify alone and counting, a music video was inevitable. Embracing her identity as a Moroccan-Lebanese musician, LARA D offers up lyrics that celebrate her unique perspective. 

“A.T.M. (All The Money)” delves into the societal pressure to change who you are for superficial success in the shape of wealth, fame, or status.  The song provides an intimate window inside LARA D’s psyche as she graces the track with earth-shaking vocals over vibrant riffs. The music video for “A.T.M.” was directed by Fiona Nova and takes place in a nightclub bathroom. A metaphor for how beautiful things on the surface aren’t always what they seem, the nightclub bathroom profiles a plethora of complex and tragic characters. “A.T.M.” speaks volumes to the false fabric of societal ideals as LARA D searches for authenticity in the modern world. 

Currently back and forth from Australia and NYC, LARA D has collaborated with the likes of Diane Warren (Beyoncé, Justin Bieber, Lady Gaga), J Stacks (Da Baby, Youngboy), Emile Gantous (Charlie Wilson, Boys II Men) and JV (Fifth Harmony, Robin Thicke, Machine Gun Kelly) to name a few. She has been featured on Spotify’s New Music Friday and MTV’s Spankin’ New.

At just 21 years old, LARA D is already making waves in the Australian music scene, captivating audiences with her unique voice and fresh perspective. Her passion for music has been a driving force since the young age of 8 LARA D’s diverse roots and unique culture has been a profound influence on her creativity . Embracing her differences, she weaves together a contemporary Pop sound that seamlessly blends rhythms, vocals, and production, capturing the essence of being a young multicultural creative in Australia.

We vibing with “A.T.M (All the Money)”?

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CULTURE (counter, pop, and otherwise) and the people who shape it.

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