Kendrick Lamar hasn’t released any new music in a while, but he’s remained busy and active with his creative agency pgLang; which he runs with his childhood friend Dave Free. In the past they’ve worked with brands like Calvin Klein and Cash App, now, they’ve turned to tech by partnering with Light to release a new phone.
The Light Phone 2 is the latest in the trend of “anti-smart” phones being offered to the public. A movement that has seen some people shunning the always online nature of our society and going back to the basics. The minimalistic phone has no web browser and its screen is paper-like similar to that of some e-readers. In its simplest form, you can call, text, set an alarm, and use it as a hotspot, but there are add-on tools that include a music player, notes, a calculator, directions, and more.
pgLang’s version comes with the company’s name inscribed on the back of its light grey case, and comes with a “language” tool that acts as a magic 8-ball. Users are invited to ask the phone a question and shake it to find out an answer.
pgLang’s Light Phone 2 went on sale Thursday with a price tag of $299. The 250 devices have already sold out as of last Friday morning, according to pgLang’s official website. No news yet if there will be more coming in stock.
Kendrick Lamar hasn’t stated whether he himself uses the phone, but given his track record it wouldn’t come as a surprise.
