Back in March 2022, Amazon introduced the Amp app which created a live music-radio network where listeners could also be the DJs.
At the time, MusicAlly notes, Amazon signed up artists including Nicki Minaj, Travis Barker, and Lil Yachty to be hosts too, and launched Amp with licensing deals with all three major labels and key independents.
A year and a half later, though, Amp is shutting down.
“We’ve made the difficult decision to close Amp,” said Amazon’s spokesperson.
“In creating Amp, we tried something that had never been done before and built a product that gave creators a place where they could build genuine connections with each other, and share a common love for music.”
“We learned a lot about how live music communities interact in the process, which we are bringing to bear as we build new fan experiences at scale in Amazon Music.”
There’s still a space for live broadcasts in music streaming. Amazon Music has launched a number of shows and live-streamed performances on its sister service Twitch, for example.
