At the current rate at which music is released, Jorja Smith’s debut project feels like it came out ages ago, but it still stands out as one of the best projects of the year and “The One” was one of our favorites. The video for it, much like the song itself, is deceptively simple but her heavenly vocals combined with an irresistible groove make it one that needs to be put on repeat. Even though his peak may have been relatively short-lived, you’d be hard pressed to find any artist who’s time at the top burned brighter than Sean Paul’s and with music currently trending back towards dancehall/island-vibes, his particular brand of music would be perfect for a comeback. The video for “Naked Truth” may be fairly generic but the song is a strong effort to return back to prominence. “Colored Dreams” was one of the most heartfelt records off Reason’s TDE introduction and the video for it perfectly captures its intentions – highlighting the trauma of the street life and the consequences left behind.
Noname’s unique, almost spoken-word like flow makes her music feel more artful than most so it’s no surprise that her video for “Blaxploitation” would be more thoughtful and intentional than most as well. It’s a unique video that’s full of deeper meanings and allegory. Although I don’t necessarily think DiCaprio 2 from J.I.D quite lived up to the extreme hype, it is dope to see J. Cole’s Dreamville finally becoming more of a major player in hip-hop, and if there was any doubt about J.I.D’s ability to rap, “Off Deez” puts those doubts to immediate rest and the video is really just there to accentuate the verses.
Check out everything I rounded up below and let me know which ones you like the most.
Jorja Smith – The One
Sean Paul – Naked Truth (ft. Jhené Aiko)
Wisin & Yandel, Ozuna – Callao
NF – If You Want Love
Problem – About That Time
Reason – Colored Dreams
Kevin Gates – M.A.T.A
Kodak Black – Calling My Spirit
Noname – Blaxploitation
J.I.D – Off Deez (ft. J. Cole)
Eminem – Good Guy (ft. Jessie Reyez)
What’d you think about this week’s videos? Which ones were your favorites? Did I miss any that I should check out? Let me know in the comments below and be sure to subscribe to stay up with all the new content.