In terms of this new wave of ‘SoundCloud rappers’, Rich The Kid is one artist who’s always stood out to me. I’m not entirely sure why because he’s not a particularly strong rapper nor does he do anything drastically different than what’s already out there, but I think he just has a certain musical charisma and personality you can’t teach. I can’t be wrong in that sentiment either because for supposedly producing the lower denominator of hip-hop he’s always managed to secure co-signs and guest features from some of the best that rap has to offer (Kendrick Lamar, Lil Wayne, Future, Migos, and more). With his long awaited debut there wasn’t anything that took me by surprise or made me like him any more or less, but it was chock full of that good trap music you can turn off and turn up to. In fact, if you would’ve told me that The World Is Yours would be a better project than Culture II, I wouldn’t have believed you, but that’s exactly the case here, and while there’s nothing revolutionary about the music he’s putting out, it more than scratches that itch for good ‘trap’ music.
“Rule of the day, get a view every day
Get a bitch with a tan by the pool every day
Get a clique with a plan, give a jewel every day
I never sleep, I gotta eat, I gotta dance
I Milly Rock when I get that advance”
Have you heard The World Is Yours? What’d you think about it? Where would you rank Rich The Kid among this new wave of young rappers? Let me know in the comments below and be sure to leave your own ratings and reactions for the album.