Right out the gate I Told You shows that Tory has a good ear for production. I don’t know who he’s got behind the boards, but they’re talented. All of the songs display a high attention to detail, with hidden intricacies throughout the background that really make you appreciate the craftsmanship. “Cold Hard Love” and “Flex” are probably my favorite tracks off I Told You. With “Cold Hard Love” sounding like an upbeat alternative R&B song you’d find on an album from The Weeknd, and “Flex” being dark and moody, almost hearkening back to 90’s era R&B. That’s a theme I found running throughout; there’s definitely a heavy 90’s R&B influence to his music, with his most popular song “Say It” being a prime example of that. “Loners Blvd” is another highlight of I Told You and almost sounds like a “Weston Roads Flow” type of song you’d hear from Drake (voicemail and all). And that’s the only problem I have with the production. I don’t know if that’s just the Toronto sound, but his production all sounds like the type of dark, moody, 90’s inspired sounds you’d hear from OVO or The Weeknd. If he really is tired of all the comparisons, then he’ll need to shake things up and define the “Tory” sound a little more.
“It’s the year 2008, I’m getting kicked up out the crib
Steady contemplating where the fuck I’m ’bout to live
Mama died same year my sister had the kid
It was either feed the fam or get killed
So a nigga said fuck it
5 of us puttin’ up for one room, landlord straight buggin’
Roaches on the ceiling, living room straight thuggin’
Should’ve been left but the trap stayed bunkin'”
Production is only as good as the artist utilizing it, and Tory gives most of the tracks their proper justice. Lyrically he’s gifted; a lot like his Toronto compatriots he lays tracks with ultra personal and vulnerable lyrics that makes you feel like you know him and his struggles. His flow is also phenomenal, riding each track effortlessly and switching between rapping and singing on a dime. You could say he’s more of a singer that raps than he is a rapper that sings, because probably 70% of I Told You is Tory singing, with full tracks like “Guns and Roses” dedicated solely to singing. Which isn’t a bad thing, because he’s actually a more than capable singer, and I’d say better at it than Drake. The only real problem I have is with the interludes between each track. They sound so forced and break up the flow of the album, not in a good way. He would have been better served with less interludes and telling his story through his songs and lyrics.
“High school team, never got accepted
Guess it didn’t get to go how I expected
Now a nigga pissed
Steady lookin’ at the bottom of the list like
“Where the fuck is my projections?”
Niggas like “Next year Tory
It’s all good, you’ll be next year’s story”
Then I say “Man, you don’t even understand
Man, I’m droppin’ out now, ain’t no next year for me””
Have you heard I Told You? What did you think about his debut album? Does he do enough to differentiate himself from the other artists in Toronto? Do you think he should rap more or do you like the singing? Let me know in the comments below and leave a rating for the album.
I Told You Reaction
I Told You shows Tory's immense talent. Great production, great flows, and great vocals make it a very good major debut. Next time however, he should do more to differentiate himself from the 'others' out there.