Sheer Mag Release Final Single “Eat It and Beat It” Off Upcoming New Album

A hard rock call to arms

Sheer Mag return and give us the final glimpse into their upcoming album Playing Favorites with their larger-than-life single, “Eat It and Beat It.”

The band tell, “‘Eat It and Beat It’ is a call to arms. Hard rock is overdue for a new vanguard to redefine the genre and ‘Eat and Beat It’ is an anthem for the next generation. The legacy acts that we grew up admiring and styling ourselves after aren’t going to be around forever, and nor should they be. It’s high time for a new cohort to take over and carry the torch for rock and roll in the 21st century.”

Sheer Mag have labored to carve out a discernibly singular position within the canon of contemporary rock – their sound is unmistakably and immediately recognizable as theirs alone. On Playing Favorites, Sheer Mag’s third full-length and first with Third Man Records, the band capitalize on a decade’s worth of devotion to their own collective spirit—a spirit refined in both the sweaty trenches of punk warehouses and the glamour of concert halls—emerging with a dense work of gripping emotions, massive hooks and masterfully constructed power-pop anthems all lead by frontwoman Tina Halladay’s earth shaking vocals. This is the record the Philadelphian rock and roll four-piece has always been destined to make.

Sheer Mag break significant musical ground on their forthcoming album Playing Favorites, elevating their signature approach to rock and roll to lushly cinematic new heights. While at times marked by an intensified sense of melancholy, this newest offering takes stock of the confusing flow of daily life without moralizing, refusing to fall into antagonistic cynicism. Sheer Mag leans into the chaotic thrall of city living, of a life subdivided by the jagged highs and lows of bars, parties, and nightlife culture, with sweetly empathetic remove. 

Sheer Mag kick off their extensive headlining North American tour in D.C. on March 29. The run routes them coast to coast through early May. Today they’ve also announced an August UK / EU tour.

What do you think of “Eat It and Beat It”? Ready for the new album?

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