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Long Live George Floyd | Blog | LIVING LIFE FEARLESS

Long Live George Floyd

A few weeks ago, in collaboration with Dáreece Walker, we released one of our biggest projects yet. An interactive digital art exhibition called Black Fathers Matter. It’s been an extremely important meditation on how we view and portray black males as fathers and father figures. It was a challenge to long held misconceptions and prejudice about black fatherhood. Little did we know just how prescient it would be.

On May 25th, George Floyd was MURDERED as officers knelt on his neck and back for 8 MINUTES AND 46 SECONDS. For 8 minutes and 46 seconds he called out “I can’t breathe” and called out for his mother while others in positions of power stood around and did nothing.

While for many this was just the latest in a long line of injustices, brutality, and unnecessary deaths of black and brown AMERICAN CITIZENS at the hands of people meant to protect and serve in our country’s long dark history. And while, for many, they’ve been crying out in pain for generations for justice and equality, Floyd’s murder caught on camera was the spark that may have finally awoken this country’s greater consciousness and started the biggest civil rights movement I’ve ever seen in my lifetime.

The country is on fire with rage, and rightfully so, but we cannot end with only rage and social media postings. There must be actual change and we must not forget the lives who were taken. We must all do our part before this tears us apart.

George Floyd was more than a victim, he was more than martyr. He was someone’s son, someone’s brother, someone’s friend, and most importantly someone’s father.

Black lives matter. Black fathers matter. And enough is enough.

Using the promo code: georgefloyd with every purchase of something from our Black Fathers Matter merch collection – whether that’s the Black Fathers Matter Exhibtion Tee, “Future of America” Tee, or “Future of America” Print – will give you 30% off and we’ll donate 50% of all proceeds to Reclaim the Block.

I feel I must contribute in more ways than just creating art, which is why we are donating proceeds from the sales of this show to give back!

– Dáreece Walker

We are, as simply as we can put it, a creative entity that strives to curate, cultivate, and create content covering culture and the people that shape it.

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