It seems that being a streaming giant is not enough for Spotify, as the company is branching out into the live concert tickets market. According to MusicAlly, and other sources, the company has launched a new website that allows users to buy tickets directly from Spotify, rather than through an intermediary like Ticketmaster.
The site debuted on August 10 with a group of seven artists “ticketed by Spotify.” These initial artists are Limbeck, Annie DiRusso, Crows, Dirty Honey, Tokimonsta, Four Years Strong, and Osees.
Users also have the option to view past and upcoming events and to see what tickets they’ve already purchased through the service.
In a statement shared with Billboard, a Spotify spokesperson described the ticketing site as an experiment that isn’t yet part of any marketing plans. “At Spotify, we routinely test new products and ideas to improve our user experience,” the statement reads. “Some of those end up paving the path for our broader user experience, and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”
Spotify actually ventured into live concerts in 2021 when it launched a series of “virtual concert experiences” featuring Jack Antonoff, Leon Bridges, girl in red, the Black Keys, and Rag’n’Bone Man, in which fans purchased tickets to watch prerecorded video performances.