South Korea has a proven track record of pioneering the latest trends, and Mukbang is the latest viral craze to have taken off by tapping into our universal love of food and playing to our more gluttonous tendencies.
There's a good chance no single account has delivered more laughs than @dril who's always trafficked in the sort of absurdist humor long associated with "Weird Twitter." Now, dril is going to have an (online) TV series with Adult Swim.