TELL THE TRUTH tells us the wild story of how he got UFC icon, Jorge "Gamebred" Masvidal, to walk in his first ever fashion show in New York on a whim.
Mixed Martial Arts (MMA) has come a long way since its inception in the early 1990s, and one promotion above all has led the way in the sports' rapid rise in global popularity; the UFC.
Just like NBA means basketball's highest level, the UFC has become a byword for MMA's best. The UFC's creative promotion and branding deserve some credit.
