The official trailer for Beast has dropped, starring Russell Crowe as a veteran MMA coach helping a fallen champion fight for redemption.
Mixed Martial Arts (MMA) has come a long way since its inception in the early 1990s, and one promotion above all has led the way in the sports' rapid rise in global popularity; the UFC.
A24 has unveiled the first trailer for The Smashing Machine, a gripping drama starring Dwayne "The Rock" Johnson as MMA icon Mark Kerr.
Just like NBA means basketball's highest level, the UFC has become a byword for MMA's best. The UFC's creative promotion and branding deserve some credit.
