Fender is set to reproduce Jerry Garcia’s heavily modified natural wood finish 1955 Stratocaster, better known as ‘Alligator.’
The pandemic was predictably the leading reason for the drastic spike they experienced in guitar sales, with 72% of the participants aged 13 to 34.
Jerry Garcia's iconic Fender Stratocaster was used to play on the Grateful Dead’s 1972 European tour and, among others, 'Europe ’72' - considered by many to be one of the best live sets around.
The Fender Stratoverse is dubbed an “out-of-this-world augmented reality/virtual reality music experience”, and consists of a guitar-shaped island surrounded by clouds, floating high up in the stratosphere.
Fender is offering three months of free online guitar, bass, and ukulele lessons to the first 100,000 people who sign up for Fender Play. Fender calls it “play through this together.”
Fender's new lineup of guitars show there's no school like the old school when it comes to looking cool.