As much as we may try to deny it, the fact of the matter is that we actually love a good controversy; so let’s examine 4 circumstances where bad publicity have ironically helped properties achieve higher levels of success.
During these sociopolitical times, it would seem like a ripe environment for Sacha Baron Cohen's brand of parody and shock humor. So why didn't 'Borat 2' leave as indelible of a mark as the first one?
'Borat 2' has been in the cultural conversation a lot since it's release and that's drawn very mixed reactions from within the Kazakh diaspora based on their portrayal in Cohen's latest.
By 2006 Sacha Baron Cohen had been playing Borat for years, but the movie is what burst the character into the American comedy pantheon, and helped expose things about America that weren't so obvious 15 years ago.