Swedish songwriter and former ABBA member Björn Ulvaeus was one of the co-founders of Pophouse Entertainment, a company that works on hologram music shows with ABBA Voyage being its best-known one so far (generated over £2 billion for the UK economy since opening in May 2022). Now the company has acquired Tina Turner‘s name, image, and likeness rights, as well as the majority share of her music catalog rights.
Pophouse CEO Jessica Koravos has revealed its next venture to the daily The Independent:
“One of the reasons that we were so interested in Tina is because she has such an incredible visual presence and such an incredible stage energy. And so, we’re very much looking at projects that can portray that and try to recreate that to some degree.”
Koravos added, “What we want to do is really help to consolidate her legacy. I think that Tina Turner is up there, or is going to be up there, with the Elvises and the Marilyn Monroes of the world.”
