TL;DR
- Off-White hoodies are now being sold at select Costco locations in Canada.
- The hoodies reportedly retail for around $85 CAD (about $60 USD), far cheaper than typical Off-White pricing.
- The move has sparked debate about the future direction of the brand.
- The label is now owned by Bluestar Alliance after being sold by LVMH in 2024.
Why Is Off-White Suddenly Showing Up at Costco?
In one of the most unexpected fashion crossovers of the year, Off‑White products have started appearing at Costco warehouses in Canada — and the internet is trying to process it.
The viral moment began when shoppers spotted official Off-White hoodies listed through Costco Canada for around $84.99 CAD (roughly $60 USD), a price that’s drastically lower than what the brand’s pieces normally sell for. Comparable Off-White hoodies have historically retailed for hundreds of dollars, sometimes reaching close to $800 depending on the release.
The Costco version features classic Off-White branding and comes in three colorways — black, white, and blue — but with a simplified production process designed to lower costs. Unlike many of the brand’s traditional pieces made in Italy, these hoodies are reportedly produced in Vietnam using cotton French terry fabric.
Despite the surprise drop, the hoodies quickly sold out online after launch, proving that hype can follow a brand even into a wholesale warehouse.
What Does This Mean for the Off-White Brand?
The move has sparked a much bigger conversation about where Off-White is headed as a fashion label.
Founded by the late designer Virgil Abloh, Off-White helped define the luxury-meets-streetwear era of the 2010s. The Chicago-born creative built the brand on the idea that high fashion and everyday culture could exist in the same space, blending quotation marks, industrial graphics, and street-inspired silhouettes into a globally recognizable aesthetic.
But the business behind the brand has shifted significantly in recent years. In 2024, luxury conglomerate LVMH sold Off-White to brand management firm Bluestar Alliance, which oversees a mix of premium and mass-market labels.
That ownership change has led some fashion observers to speculate that Off-White may gradually evolve into a broader lifestyle brand rather than maintaining its original luxury positioning.
Seeing the label appear in Costco — a retailer famous for bulk groceries and $1.50 hot dog combos — only amplified that speculation.
Is This Actually Out of Character for Off-White?
Oddly enough, some fashion fans argue the move might not be as strange as it first appears.
Abloh built much of Off-White’s identity around accessibility and cultural remixing. Throughout his career he collaborated with brands across wildly different price tiers — from Nike sneakers to IKEA furniture — often challenging traditional ideas about what luxury fashion should look like.
From that perspective, seeing Off-White pieces pop up in an unexpected retail environment could almost feel like a continuation of that philosophy.
Still, the price gap between traditional Off-White products and a $60 hoodie is enough to raise eyebrows in the fashion world.
Will Off-White Continue Expanding Into Mass Retail?
For now, the Costco release appears limited to select Canadian warehouses, though the online buzz suggests demand could easily support wider distribution.
Whether this signals a one-off experiment or a long-term retail strategy remains unclear. But the move is already doing something valuable: getting people talking about Off-White again.
And in an industry built on hype, conversation is often just as important as the clothes themselves.
