Jordan Brand, renowned for its deep roots in basketball and expanding presence in various sports, appears to be making a significant move into the snowboarding arena. Speculation is mounting that Zeb Powell, a standout in the snowboarding world, may become the first professional snowboarder to join the Jordan Brand roster.​
The buzz began when Powell shared an Instagram post featuring three snowboards, each adorned with the iconic Jumpman logo. Notably, one board showcased a Chicago Bulls-red topsheet, a nod to Michael Jordan’s legendary NBA team. Additionally, during the X Games Aspen 2025 Knuckle Huck competition, Powell sported apparel featuring images of Jordan in his Bulls uniform. These visual cues have led many to believe that a partnership announcement is imminent.
While neither Powell nor Jordan Brand’s parent company, Nike, has officially confirmed the collaboration, the signs are compelling. Powell, hailing from North Carolina like Jordan, has previously incorporated Jordan-inspired designs into his gear, including Carolina blue boots and outerwear reminiscent of the University of North Carolina’s colors—a university both athletes are connected to.
Should this partnership come to fruition, it would mark Jordan Brand’s first foray into professional snowboarding, aligning with its strategy to diversify its athlete endorsements. The brand has previously expanded beyond basketball, signing athletes from sports like BMX, with Nigel Sylvester becoming its first BMX athlete in 2021.
This potential collaboration underscores Jordan Brand’s commitment to embracing diverse athletic talents and cultures. As the snowboarding community awaits official confirmation, the prospect of Powell joining the Jumpman family signifies an exciting evolution for both the athlete and the brand.​
