Toronto-born songwriter, producer, and multi-instrumentalist Verzache (Zach Farache) continues to unravel the next chapter of his artistry with the release of “love’s not made of clay.” The track is the third single from his highly anticipated third studio album, Hypocrite, set for release on Halloween.
Built almost entirely around raw guitar lines and intentionally absent of drums, “love’s not made of clay” stands as one of Verzache’s most stripped-back and intimate works to date. Speaking on the inspiration behind the song, he shares, “This one is pretty hard to talk about, to be honest. The main premise of the song is being in a relationship with someone’s potential, instead of them as they are at that moment. And it’s rough to acknowledge but it’s an honest message that elaborates more on my regrets. I haven’t made a song with mainly guitar and no drums like this in a hot minute so it is refreshing as well, on the other hand. I’m sure some people can relate on both sides of the coin.”
Hypocrite marks a new era for one of alt-pop’s most quietly influential icons. Over the past several years, Verzache has carved out a singular path in modern pop, moving fluidly between SoundCloud-era DIY beginnings and major industry co-signs. Along the way, he’s produced and co-written with Mac Miller and Young Thug, nearly sold out a nationwide U.S. tour, and amassed nearly 1 billion global streams.
This album took an unnecessarily long time to finish – and honestly, it’s hypocritical of me to ever get annoyed at my favorite artists for taking too long,” Verzache shares. “I always think I’m a certain type of person until I’m confronted with any sort of adversity – then I become the exact opposite of whatever I thought I was (which is so great… it’s not).”
He goes on to say of the album, “Writing while at my lowest was definitely not ‘awesome sauce,’ but apparently that’s the name of the game. Most of the record is me trying to justify the way I felt while attempting to stuff the past down the drain, only for it to keep shooting back up. I became a full-on hermit during this album – and not in a cute way. Isolating myself from everyone I love made me so, so bitter, and I’ve been trying to learn from that. This one goes out to everybody out there learning everything the hard way – whether it’s messing up in a relationship, completely misunderstanding your own feelings, or full-on self-sabotage. To the ones who need to touch the element to find out you get burned: you will get through it (probably).”
Now, at just 27, Verzache arrives at a coming-of-age moment, reflecting on growth, regret, and renewal while stepping into his most vulnerable (and daring) creative chapter yet.
