Even though they never truly left, rock band The Technicolors are back with “Posh Spice,” their first single and video since 2021. Fuzzed out and heavily muddied, the track was produced by GRAMMY-nominated Robert Adam Stevenson (Queens of the Stone Age, The Kills) and features BRONCHO’s Nathan Price on drums.
“‘Posh Spice’ started as a guitar riff Sean had been toying around with in the studio and we just kept chipping away and building around it between takes until it turned into a full song,” shares frontman Brennan Smiley. “Lyrics almost always come last for us, and from the beginning we loved the working title ‘Posh Spice’ because it set us down a path reaching for some kind of fun juxtaposition between themes of grit and toughness against the greasy sound of the band trudging through the mud the whole time.”
In today’s official video directed by Jarod Evans, Smiley portrays a snake oil salesman ready to recruit everyday people looking for a little zest in their lives. With clues about the larger project hidden throughout, all you have to do is dial 555-ZEST to spice up your life.
Following their last album Cinema Sublimina, The Technicolors needed a moment to take a breath. Spending over a decade out on the road and constantly trying to put out enough music to keep other people happy, the band decided to slow down in order to not cut important corners. During this period of “dormancy” the band’s catalog shot to new heights, priming them for their biggest chapter yet. After putting their heads down in a time where bedroom pop was being favored, the band got to work and now reemerges in a space where being a rock band feels viable again.
Writing their upcoming album over the last two years, The Technicolors wanted to physically be in the room with the creatives they were working with. Newly inking a deal with TikTok’s SoundOn, their fourth studio album will be released this August.
