Rising UK rapper and creative V.I.C shares his new cut “40 Doors” – an incendiary UK-via-US anthem dropped independently.
Hot on the scene following his highly-acclaimed EP VARÏANT, now sitting on 4M+ streams and counting, the young talent performed at Reading & Leeds Festival in August, taking on the infamous BBC INTRODUCING stage with his live band. Sharing the same space as UK mainstays Loyle Carner, Tiana Major9, Kofi Stone, and more, this performance marks a pivotal moment for the rising rapper, solidifying his trajectory as one of the most exciting and refreshing young rappers in the UK.
A bold and uncompromising scene anthem, “40 Doors” instantly lays groundwork for V.I.C’s razor-sharp delivery and technical prowess to full effect. The young talent quickly commands the infectious beat, weaving through piercing piano stabs and chest-rattling bass lines with precision as he channels the frustration and drive that follows while chasing a dream. With blazing authority, V.I.C enchants the hunger and unshakeable self-belief to transform struggle into motivation – a true statement of intent for inspired creatives who defy the relentless obstacles set in their way. Delivering vintage East Coast textures with a sharp, gritty UK edge, “40 Doors” proves V.I.C is not waiting for permission; he continues to carve out unique spaces with every aspect of his complex artistry.
V.I.C adds: “It’s all about the feeling when you’re trying to achieve a goal but it seems like there’s so many doors blocking you from doing it, either lack of experience, gate keeping, doubters. It’s just an ode to keep on going. The Hustler’s anthem.”
Quietly perfecting his craft through freestyles and songwriting, collaborating with his community and studying the rap game from afar, his own artistic progression eventually found refuge across the bustling streets of London.
