Rising electronic pop auteur googly eyes shares with “Made Of”, the second track from her forthcoming project, created entirely in collaboration with Tove Lo and Flume. Co-written by all three artists, it’s another masterclass example of otherworldly future pop perfection.
googly eyes muses: “Made Of” is me at my rawest – ambition, grit, and anger flashing alongside moments of tenderness. I feel things intensely, and this song captures both the fire that drives me and the darker edges that come with it.”
In September of 2023, Tove Lo and Flume posted an artist development open call out to new artists on instagram, and after receiving and reviewing thousands of demos, googly eyes emerged as the dream artist for the opportunity. Now nearly two years on, the fruits of their collaboration bear fruit on “I Don’t Go Out” and “Made Of” ahead of a full forthcoming collaborative EP.
Sitting somewhere between alternative pop and electronic indie, googly eyes delivers glitchy, technicolor, poetic songs of the heart – all 100% written, recorded and produced entirely on her own to this point, best illustrated on googs’ 2024 debut Starlet EP and its breakout singles “Mid-Leap”, “Internet Star” and “Waste of Conversation”.
As an artist, songwriter, and producer, googly eyes lives in a sonic world entirely of her own making. With a focus on vocal production, electronic influences, and poetic lyricism, googs paints vivid soundscapes blending raw, human elements with angular, synthetic ones. What began as a project for demos and works in progress has grown into a force of creativity, rich innovation, and play.
“Made Of” and “I Don’t Go Out” mark googly eyes’ latest releases on Pretty Swede Records, an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP Dirt Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet EP marked the first release by Pretty Swede outside of Tove’s own artist project.
