Indie band Born Ruffians are back with their new single “Athena” and its accompanying video.
Born Ruffians’ lead singer and guitarist Luke Lalonde offers insight into the new track:
“I was writing about why Athena, goddess of war, would be interested in online discourse and stuff like that. I’m begging Athena to take it easy on me. Sometimes there is a real carrot and stick, never ending search for fulfillment in life. The point is to perpetuate desire in an endless ouroboros. Inadequacy is the currency and it is printed in never ending supply. ‘Athena’ is a deviation on Beauty and Pride as it dips into capitalist dystopia for a moment but in a fun, danceable way.“
“Also this is a fun groove that we came up with together. Maddy’s descending keyboard line over Mitch’s groovy bass part propelled this song into the studio before I had any lyrics. We recorded a version with Graham Walsh back in 2021. I tracked the vocal melody but took the song home and wrote the lyrics in the following months. Then we re-tracked the song with Roger Leavens and it was mixed by Gus van Go.“
“Athena” follows the previously released singles “Supersonic Man” and “Mean Time.”
Formed in 2004 in Midland, Ontario, Born Ruffians have long been known for their dynamic evolution, shifting from their scrappy indie rock beginnings to the polished indie pop of Birthmarks (2013), the Richard Swift-produced Uncle, Duke & The Chief (2018)and the anthemic, E Street-inspired tracks of JUICE (2020). Beauty’s Pride represents another bold leap forward.
