Taking flight in 2025 with an unparalleled and undeniable vision, acclaimed genre-bending artist Bakar (aka Abubakar Baker Shariff-Farr) shares a new single and music video entitled “Lonyo!” out now. It kicks off his next creative season and sets the stage for more new music due out soon.
For the track, Bakar samples the 2000 hit “Summer of Love” by UK phenomenon Lonyo. He taps into the original’s classic garage energy, yet twists it up with his own signature sound all the same. Sparks fly from the friction between his rapid delivery and the frenetically gritty beat. The accompanying visual directed by renowned English-French director-writer-photographer Tom Emmerson [Doechii, Col3trane, AntsLive], is filled with uncontainable enthusiasm and choreography matching the song’s energy perfectly.
With “Lonyo!,” Bakar continues to progress, pulling listeners deep into his immersive sonic world while he continues to challenge himself to break stylistic boundaries and consistently deliver as an elite and enigmatic songwriter.
Bakar’s music has also translated into fashion, where he has modeled for brands like Louis Vuitton, as part of Virgil Abloh’s inaugural runway show, as well as Prada’s “A Gift To Give” campaign. He recently starred in Giorgio Armani’s “That’s So Armani” campaign, proving that from stage to runway, there isn’t much that he can’t do.
Resisting categorization during his steady growth into the spotlight, Bakar offers all the lyrical prowess of a rapper, the virtuosic poise of a producer, and the pop craft of a singer-songwriter. Born in Camden, North London and raised on Choice FM, RnB CDs, and the Quran, Bakar’s early musical influences spanned from London’s burgeoning grime scene to the Red Hot Chili Peppers and English indie acts like The Maccabees. Bakar propelled into the limelight with his 2018 mixtape BADKID.
