American rock band, Goose, have shared a heartwarming new music video for their single “Everything Must Go.”
The visually arresting music video for their LP’s deeply moving title track was directed and designed by award-winning animator Chris Hopewell (known for his distinctive work with Radiohead, The Killers, Run The Jewels, Father John Misty, and many more), and produced by Black Dog Films.
Made using traditional stop motion over three weeks in Bristol, UK, “Everything Must Go” is marked by a striking sense of realness and authenticity ideally suited for the track, thanks in part to 90% of all the sets and scenery being fashioned from repurposed and recycled materials. All the trash and plastic waste used to build the sets was gathered in a beach clean near Bristol, then recycled after filming.
“I wanted to capture the feeling of hope within the track ‘Everything Must Go,’” says Chris Hopewell, “a feeling of elevation and that something good is about to happen. Like all good tales, our narrative follows an unlikely hero with little agency who must overcome overwhelming odds to reach their goal, but with hope, determination, and a little luck, they may just win through. We follow our character through an apocalyptic vision of our future world – she is seemingly the only living thing in this blasted, toxic wasteland. As the tale unfolds, she is forced to make the ultimate decision: self-survival or self-sacrifice. The message is a simple one – that against all odds, the acts of the individual, no matter how small or powerless, can make a difference.”
“When we went into the studio, I was drawn to an idea of taking the underlying rhythm of the song in a different direction than how we had been playing it live,” Mitarotonda says. “One night during tracking, producer D. James Goodwin started to chop up segments of the drums, turning ‘Everything Must Go’s’ straight groove into a frenetic, whirling electronic loop of broken drum fills.
“I was so moved when he started piecing it together — it felt so different and alive against the emotional palette of the song,” he continues. “We hadn’t had a title yet, and when I heard Dan beginning to make those cuts that night, something just clicked and there was a sudden instinct like oh, the record is called ‘Everything Must Go.’”
The song title became more than an album title, morphing into a mantra for the record.
