Red-hot British Cypriot artist A!MS introduces a fresh genre to the game with his new album Peak Season. Featuring Julian Marley, ArrDee, Ramz and more, the 9-track LP debuts A!MS’ new ‘Global Street’ sound, channeling the rebellious spirit of pirate radio while fusing it with his Mediterranean cultural roots and Cypriot/Lebanese/Italian DNA.
Global Street, or Street Global, “depending how street or how global you want it to sound” is a new genre for the outsiders, a sound identity for those beyond traditional industry definitions. Rooted in hip-hop and UK garage, A!MS says “it’s built for the creators of today – influencers, streamers, sneaker collectors, and more – and shaped by the idea that the next global star can come from anywhere. It’s a genre that breaks the limits others try to impose, where music is timeless, art is limitless, and the power is back in the hands of the people.”
Co-produced alongside global hitmaking duo Cool & Dre, the album also boasts massive productions from Antaeus, Michelin Shin, Golden plus many more heavy hitters. The project comes to life through a series of star-studded tracks; ‘Light & Love’, a collaboration with the iconic Julian Marley, Antaeus, and Hypertone, delivers a bold message of unity and upliftment.
Another highlight is ‘Need Somebody’ with UK chart-topper ArrDee, oozing with infectious Afrobeat energy. The Peak Season album was made in Cyprus, a place described by A!MS as a “music industry desert”. This gave A!MS space away from London’s hustle to find his own sound. He describes it as his version of what Jamaica was for Bob Marley: a creative haven, free from noise and influence, where something truly global could be born.
