Multi-Platinum duo Cafuné – musicians Noah Yoo and Sedona Schat – have dropped their upcoming album’s thematic centerpiece, “e-Asphyxiation.” The guitar-driven electro-pop ballad confronts the cyberpunk conceit of “high-tech low-life” — the difficult task of remaining human in the dehumanizing world we have built.
Cafuné shares, “Every time you doom-scroll, you’re letting your phone choke you out. Wake up, check the feed, feel bad about yourself – rinse and repeat. Even the ‘good stuff’ on the Internet doesn’t feel fun or sustainable anymore. The world has never seemed more connected and further apart at the same time, stuck in a cycle of ‘e-Asphyxiation.’ Why do I have to prove that I am alive online?”
The song’s official video, directed by Akram Shah, exists in a cold space somewhere between the flesh and the digital ether. Yoo and Schat introduce the hazy visual world that Bite Reality exists within.
Their new album Bite Reality will arrive on September 12 via SoundOn, it finds Cafuné in a more confrontational state. Lyrics that stare head-on into a world of digital degradation, the duo asks themselves what humanity looks like in an era increasingly defined by AI, algorithms, and artificial intimacy. The album captures Cafuné in a rogue and real state, no longer running from the bite of reality, but biting reality back. Their guitars growl; their vocals snarl; their lyrics teem with brutal honesty, not avoidant analogy.
Cafuné’s 3X Platinum song “Tek It” surpassed 1 billion streams in part due to its cultural moment on TikTok, making SoundOn a fitting release partner for the band’s new music about the pitfalls of the internet. Since 2022, the song has received its own Fortnite emote, and was sampled in Lil Uzi Vert’s single “Red Moon.” After their journey the last ten years, Cafuné are prepared to face themselves, the world around them, and bite back.
