Global sportswear giant PUMA has unveiled a spellbinding collaboration with the iconic Harry Potter franchise, introducing a collection that seamlessly fuses athletic wear with the enchanting world of wizardry. Launched on March 27, 2025, the PUMA x Harry Potter collection offers fans a unique opportunity to showcase their Hogwarts house pride through fashion-forward designs.
The collection prominently features reimagined versions of PUMA’s classic sneakers, each tailored to represent the distinct aesthetics of the Hogwarts houses:
- Palermo “Gryffindor” Edition: Boasting a bold scarlet and gold color scheme, this design reflects Gryffindor’s vibrant spirit. The sneaker includes a removable lace shroud emblazoned with the house name and a debossed lion emblem on the heel, symbolizing bravery and courage.
- Palermo “Slytherin” Edition: Showcasing green and silver hues, this variant embodies Slytherin’s sleek and ambitious nature. It features a snake-scale ripstop material, a removable lace shroud with the house name, and an embroidered serpent emblem on the heel.
- Easy Rider “Hogwarts” Edition: This design pays homage to the broader Hogwarts legacy, incorporating a black and brown palette reminiscent of the school’s Quidditch heritage. A golden Snidget charm adorns the laces, adding a touch of magic to the classic silhouette.
Beyond footwear, the collaboration extends to a range of apparel and accessories that blend Quidditch and soccer aesthetics with contemporary streetwear:
- T7 Track Suits and Soccer Shirts: These pieces reinterpret Gryffindor and Slytherin team uniforms, featuring Hogwarts-inspired details and an embroidered Golden Snitch, seamlessly merging athletic wear with magical elements.
- Hoodies and Tees: Available in house colors, these items allow fans to represent their affiliations with style and comfort.
- Accessories: The collection is complemented by themed caps and waist bags, incorporating house crests and colors to complete the ensemble.
The PUMA x Harry Potter collection became available on March 27, 2025, and can be purchased through PUMA’s official website, flagship stores, and selected retailers worldwide.