TL;DR
- Casio G-Shock has teamed up with Neon Genesis Evangelion to release a limited edition GA-110EVA30 watch celebrating the anime’s 30th anniversary.
- The special edition design is by mechanical designer Ikuto Yamashita, featuring motifs from EVA Unit-01, the Spear of Longinus, the NERV logo, and Angel motifs.
- It will retail in Japan for ¥37,400 JPY (approx. USD $255–280), go on sale October 17, with preorder lottery starting October 1.
- Casio G‑Shock GA‑110EVA30‑7A is the official collaboration model now listed on Casio’s U.S. site first.
What makes the GA-110EVA30 watch special
This collaboration isn’t just a branding exercise; it’s deeply rooted in Evangelion lore and mechanical design:
- The horned crest of EVA Unit-01 is integrated into the short band.
- The bezel carries the face of Unit-01, and a depiction of its left arm holding the Spear of Longinus sweeps across from bezel to band.
- The dial’s 9 o’clock subdial is inspired by the 3rd Angel (Sachiel) motif.
- A bold Y-shaped dial divider echoes the signature “CAUTION” pattern seen across the Evangelion series.
- Branding touches: “NEON GENESIS” text appears on the band loop, the NERV logo sits at the tip of the strap, and a 30th anniversary emblem is engraved on the case back.
- Packaging also celebrates the milestone, with a special box printed with the Evangelion 30th anniversary graphic.
In short, the design fuses fan references with G-Shock’s rugged functional DNA.
Price, availability & purchase details
- Price in Japan: ¥37,400 JPY (≈ US$255–280)
- Sale schedule:
• Preorder lottery in Japan opens October 1
• General release date: October 17, 2025 - International availability:
• Casio U.S. is listing GA-110EVA30-7A on its site (USD price $280)
• The watch is also available via Evastore (Japan) with international shipping support via Buyee.jp
• Some regions (e.g. Spain) appear to be confirming October release by local Casio branches.
Because this is a limited edition, many will try to secure one via lottery or early online purchase.
