TL;DR
- LEGO has revealed the SEGA Genesis Controller (40769) set — a 260-piece build with retro-gaming flair.
- It’s a Gift With Purchase (GWP): free when you spend a certain amount (roughly US$130 / £115 / €130) on LEGO.com, from September 8 to 17, 2025, while stocks last.
- The set includes a microscale Green Hill Zone scene (from Sonic the Hedgehog) on the back and interchangeable branding stickers so you can display it as SEGA Genesis (North America) or SEGA Mega Drive (other regions).
LEGO has officially revealed a throwback set celebrating SEGA’s iconic Genesis / Mega Drive controller. The new set, numbered 40769, is a 260-piece build that doubles as both a stylish decor piece and a nostalgic nod to classic gaming.
Features & Design
- Pieced together nostalgia: The set has 260 pieces
- Dual display modes: It works front-side as a brick-built version of the SEGA Genesis / Mega Drive controller, complete with regional stickers for correct labeling depending on your region.
- Hidden gem: On the back, there’s a microscale Green Hill Zone diorama featuring classic Sonic the Hedgehog elements like palm trees, rings, and even a loop-de-loop backdrop.
- Stand included: A display stand with red accents is part of the set—ideal for showing this off in a game-room, office, or shelf.
How to Get It (and Cost)
- Retail price if sold standalone: About US$19.99 / £16.99 / €19.99—this is what it would cost if it were not a free bonus.
- Gift With Purchase (GWP): It’s not being sold as a standalone set initially. You get it for free when you spend US$130 / £115 / €130 (or equivalent) on LEGO.com.
- Availability window: Runs September 8 to September 17, 2025, while supplies last.
FAQs
It’s a LEGO model replicating the SEGA Genesis / Mega Drive controller, with 260 pieces, dual display branding, and a hidden microscale Green Hill Zone scene from Sonic the Hedgehog.
It’s free (GWP) if you spend about US$130 / £115 / €130 or more on LEGO.com during the promotional window. If sold separately later, it would cost around US$19.99 / £16.99 / €19.99.
Yes—regional stickers are included so you can brand it as either SEGA Genesis (for North America) or SEGA Mega Drive (other regions).
The microscale \Green Hill Zone\ diorama, the nostalgia of the controller design, and the dual display branding make it more than just a toy—it’s a collectible-style decor piece. The fact that it’s limited and free with purchase adds to its appeal for collectors.
