Nashville’s Katie Schecter releases the infectious new single and video “Pay It No Mind.” The song serves as her personal mantra, but reminds us all not to sweat the small stuff. “It’s not about ignoring all things unfavorable and living in a bubble of ignorance…it’s about saving your energy for when it really counts, for the stuff that really matters” she shares.
Schecter wrote the song in its entirety while sitting behind the drum kit. “That’s not my typical approach to writing, but I’d been listening to Bill Withers ‘Use Me Up’ on repeat just after he had passed, and I was pretending I was James Gadson (falling short obviously), and ended up landing on a groove that felt right and sang aloud to the beat. I put chords to it afterward.”
Recorded live to tape at New York City’s legendary Diamond Mine Studio, “Pay It No Mind” was produced by her husband and creative counterpart Nick Bockrath, lead guitarist for the rock outfit Cage The Elephant.
Featuring her close friends, the rhythm section of dreams Nick Movshon and Homer Steinweiss, Phil Towns on organ, and Matthan Minster on background vocals, it’s easy to understand why the track gets stuck in our heads after just one listen.
The video, directed by Casey Pierce at Tournament Studios in Nashville, was initially inspired by Jørgen Leth’s short film of Andy Warhol eating a cheeseburger. As the concept developed, the plot was lost and the piece became a nod to Pop Art’s often literal interpretation of Western culture and the world and objects that surround us. “The various clutter in the video represents the small stuff,” explains Schecter, “and I’m just trying to tune out the noise and keep it simple.” Pierce’s knack for strong color palettes, paired with Schecter’s cheeky performance makes for a very striking visual presentation.
What do you think of “Pay It No Mind” from Katie Schecter?
