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Divine Sweater Debuts New TikTok-Viral Indie-Pop Single “Deep Side”

Capturing the euphoric frenzy of diving headfirst into the whirlwind of a new crush

Divine Sweater has released “Deep Side,” their first new single in over a year, alongside a celebratory, vampiric official video. Driven by shimmering vocal harmonies, synthesizers, and propulsive drum machines “Deep Side” is Divine Sweater’s infatuation anthem, capturing the euphoric frenzy of diving headfirst into the whirlwind of a new crush. A video of the band recording the track went viral on TikTok, receiving over two million views and caught the attention of none other than Kevin Bacon.

Earning acclaim from The Needle Drop, Boston Herald, Pitchfork, Stereogum, Indie Shuffle Vanyaland, EUPHORIA Magazine, Allston Pudding, and more, the new song comes just ahead of their performance at Boston Calling Music Festival on Friday, May 24 and teases more new music to come.

Hailing from Boston, Divine Sweater makes dreamy and dynamic music powered by tight vocal harmonies and a healthy dose of groove. They self-released two albums – Human Love in 2019 and Divine Sweater Presents: The Ten Year Plan in 2021 – that have been streamed over ten million times. Their third album, the ominous, sci-fi inspired Down Deep (A Nautical Apocalypse) was released by Better Company Records in 2023.

Their songs have been featured on several Spotify Editorial Playlists including “Chill Vibes,” “Undercurrents,” and “Radar US.” The band consistently garners 100k+ monthly listeners on Spotify and has 60k+ followers on TikTok. Recently nominated for Artist of the Year by the Boston Music Awards, they have shared the stage live with Inhaler, DRAMA, Tipling Rock, Habibi, Melt, Babehoven and Future Teens. Their music has been featured on The Needle Drop, Pitchfork, Stereogum, Boston Herald, and Vanyaland.

What do you think of this one?

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CULTURE (counter, pop, and otherwise) and the people who shape it.

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