Under the Auspices of Universal, Their First Music-Based Hotel Opens in Madrid

UMG is trying out new, innovative approaches to boost its profits

As Music Bussiness Worldwide (MBW) reports, UMG opened UMUSIC Hotel Madrid, which is now operating at full capacity after opening its doors on November 14, 2022.

The first-ever UMUSIC Hotel is located inside the historic Albéniz Theater building in the Spanish capital. The theater, inaugurated in 1945, closed its doors in 2009. Its owners originally wanted to demolish the building and replace it with a luxury residential building, but a group of citizens banded together to stop the demolition, which was granted in 2016, as MBW cites uDiscoverMusic.

UMG also plans three other initial locations for such hotels and they are Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida. The first of these three to follow Madrid will probably be the Biloxi hotel.

“Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways,” Bruce Resnikoff, President and CEO of Universal Music Enterprises, said at the time.

Unlike traditional hotels, UMUSIC Hotels offer fans, guests and artists immersive music experiences, incorporating elements of the local music scene, says UMG.

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