Reese Witherspoon and Kacey Musgraves, a film star and a rising alt-country great, are launching a new country music reality competition on Apple TV+ this month. Witherspoon and Musgraves want more diversity in country music, and to that effect, they are launching My Kind of Country, which will debut on the streaming platform on March 24, 2023.
In a new trailer released this week, Witherspoon said: “When we got together a long time ago we were talking about how country music should stop limiting people and start opening doors… it’s music brought over from all over the world.”
Musgraves added: “The bluegrass, the folk, the gospel. There’s so many threads woven through country music.”
Among the trio of judges for the show is gay country singer Orville Peck alongside Black stars Jimmie Allen and Mickey Guyton, putting an emphasis on balancing out the overly white, male, and heterosexual current country scene.
As NME points out, the judges recruit contestants from around the world, and they will all then head to Nashville to compete for the chance to win “a life-changing experience from Apple, including global exposure across the Apple TV+ and Apple Music platforms.”
CULTURE (counter, pop, and otherwise) and the people who shape it.