Hip-Hop Greats De La Soul Finally Make their Catalog Available for Streaming

They broke the announcement alongside 2 advertisements

Hip-Hop legends De La Soul will finally make their complete discography available for streaming services starting from March 3, 2023. 

The trio expressed the anticipation of their discography becoming available in a statement reacting to the news. “We can’t believe this day is finally here,” the group said. “And we are excited to be able to share our music with fans, old and new.”

To make the announcement, the trio posted a clip of an Amazon Music advertisement in New York City that read “Alexa, what’s the magic number?” while artwork from their 1989 debut 3 Feet High and Rising was emblazoned across multiple screens.

They followed it with a Spotify ad celebrating the announcement, which featured a fan of the group chanting “I can’t stream De La Soul. I can stream De La Soul,” while picking petals from a flower. The campaign, dubbed “The DE is finally here,” was one of the multiple nods to the emancipation of what many fans consider their greatest works to date.

As Vibe reports, De La Soul’s music being made available for mass consumption marks the latest victory in their quest to be properly compensated for their streaming royalties in light of the draconian contract the group signed with Tommy Boy Records during the late ’80s.

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