Music Week reports that Snowcrash, a new NFT trading platform, has just launched. The platform is formed in partnership with Sony Music Entertainment and Universal Music Group.
Snowcrash site says that it “empowers artists, cultural icons, content creators, influencers, celebrities and brands to access the untapped creative and economic potential of NFTs by harnessing latent value in already-created properties and by designing new digital assets and virtual experiences.”
The report says that NFTs for cultural icons Bob Dylan and Miles Davis are slated for release this year, with further projects with partners to be announced in the coming months. UMG and Sony represent Dylan for, respectively, publishing and recordings.
Snowcrash, which was created by filmmaker Jesse Dylan, NFT pioneer Walter De Brouwer, and entertainment executive Jeff Rosen, is supposed to work with intellectual property holders, brands, and artists to create collections, including primary drops, limited editions, streaming rights, and digital goods. It pledges to provide an efficient and eco-friendly experience for buyers, sellers, and creators.
Jesse Dylan has built partnerships and collaborations over the past 10 years, since launching his own agency Wondros. “By creating Snowcrash, we have a platform that brings artists together with impactful organizations,” he said. “I believe we have seen just the tip of the iceberg in this emerging space.”