FENDER//META

Fender Partners with Meta for Stratoverse, a Special VR Experience

Meta owns Facebook and Instagram

Artists, particularly musicians have been leaping into the world of Metaverse, so it is no surprise that one of the most reputed instrument makers Fender has announced its partnership with Meta, owners of Facebook and Instagram for its first leap into the Metaverse, with a digital world named the Fender Stratoverse.

As Guitar World explains, created as part of Meta’s Horizon Worlds project – a social VR app that allows users to explore virtual worlds – the Fender Stratoverse is dubbed an “out-of-this-world augmented reality/virtual reality music experience”, and consists of a guitar-shaped island surrounded by clouds, floating high up in the stratosphere.

Users are able to explore the headstock, neck and body of the guitar island before reaching the “main attraction”: the Riff Maker scavenger hunt. This gamified experience allows users to build melodies, and layering sounds they find throughout the Stratoverse.

As the magazine further explains, sounds are unlocked by completing tasks – including an air guitar challenge, a guitar pick tossing game, and answering guitar-based trivia questions – before users can take them to the main island to place them in one of 12 spots in the ‘Riff Maker’, in turn creating custom melodies.

“We could not be more pleased to have been invited by Meta to bring Fender into the Metaverse for the first time,” says Fender CMO Evan Jones.

“As a brand, we are committed to enabling all forms of musical expression and are thrilled by the potential this technology has to allow Fender fans and creators to come together, play, and create across borders, cultures, and from any distance.

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CULTURE (counter, pop, and otherwise) and the people who shape it.

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