There are various reasons artists release singles. The most obvious one would be the ‘standard’ one, catch the ear of the widest audience possible and get commercial success based on it.
Fine, good enough. But what about a situation when you are absolutely aware that your music cannot hit the top lists, as it is more experimental or doesn’t stick to the formulas usually associated with commercial music?
Well, there might lie one of the positive elements of streaming and playlists. You just might fit into a specific musical niche that can actually be satisfying both for the artists and their potential audience.
This could be precisely the reason why New York electronic composer/songwriter Chris Ianuzzi decided to come up with not one, but two new singles ― “Infinite Prize” and “Setagaya.”
Sure, electronic music is no stranger to commercial success, but what about when it includes more experimental elements or is not strictly dance or calm ambient-oriented?
You see, neither of Ianuzzi’s two new singles belongs to either of those categories. Yet, there is certainly an audience for these two dark, almost horror movie-tinged compositions. Any playlist that wants to set a dark mood would be well-suited with either of these two tracks or both.
Speaking about “Infinite Prize,” Ianuzzi says that his approach was “to capture the apocalyptic time we were entering in lockdown. Connections and relationships made and developed on Zoom and Social Medias.”
And he really does capture that dark mood with ease. And the accompanying video is really complementary to the song this time around.