Music service Tunedly is trying to attract both artists and listeners with a new approach to music streaming. According to Digital Music News (DMN), the platform is trying to work with a concept that music should stand on its own merits, attempting to be the first masked music discovery platform.
What does that mean? Tunedly is actually using an app that strips all identifying information from an artist so music can be judged on its merits. Tunedly is an online recording studio that connects songwriters and other music professionals with music publishing services. The company was originally founded in 2016 and launched in 2017.
Tunedly says its platform gives unknown songwriters and artists a chance to compete with industry pros. Users can submit their professionally produced music to the platform for free, regardless of where they produced the songs.
According to DMN, Tunedly does not show names, photos, videos, or streaming numbers to listeners. They have no clue if they’re hearing a song written by Ed Sheeran or a bedroom artist halfway across the world. Tunedly listeners who like the music do so because they enjoy the track – not the artist.
The streaming service then tracks listener behavior like upvotes, downvotes, and skips internally. It will sign “Quarterly Top Songs” from unsigned artists, offering them sought-after publishing deals. All songs signed to a Tunedly music publishing contract are administered through Tunedly’s partner, Spirit Music Group.
CULTURE (counter, pop, and otherwise) and the people who shape it.