For a long time, Levi’s® has been a clothing brand that’s been closely connected to music. Now, the manufacturer has joined forces with one of rock’s most iconic bands, The Grateful Dead, for a brand new clothing line themed after the band.
The Levi’s® collection includes various items of clothing including Grateful Dead x 501® jeans, shorts, a range of patches, and a t-shirt celebrating the band’s performance at Cornell University in Ithaca, New York, in 1977.
“In our new collection, Levi’s® and the Grateful Dead come together, but actually, we were never apart,” claim Levi’s®, their statement peppered enthusiastically with registered trademark symbols. “Generations of Dead Heads – the band’s ever-growing community – have used Levi’s® as a canvas for self-expression, customizing their jeans, t-shirts, and Trucker Jackets. Wearing them to concerts. Envisioning the future.”
“With this collaboration,” they continue, “we celebrate our ongoing legacy of music, community, and creativity.”