TIN DRUM

Japanese Architect Sou Fujimoto Creates A New Virtual Installation For London Design Festival

Created in cooperation with mixed reality studio Tin Drum

Medusa is the name of the intriguing virtual installation created by the Japanese architect Seu Fujimoto for this year’s London Design Festival (September 18 to 26, 2021).

Created in cooperation with mixed reality studio Tin Drum, the virtual structure is installed in London’s V&A Museum. The visitors can use mixed-reality glasses to move through the installation.

As Dezeen reports, up to 50 guests at a time can put on a pair of mixed-reality glasses and explore the experimental architectural forms designed by Fujimoto.

As the visitors move through Medusa, the dynamic structure “changes and evolves based on the movement of its admirers.”

According to Yoyo Munk, Tin Drum’s chief science officer, “visitors will be able to simultaneously observe this piece of virtual architecture, floating and moving inside of the space that is confined by the gallery itself.”

“The structure is observing the entire group and changing itself based on what it’s observing about the audience behaviors, rather than any individual,” he told Dezeen.

“It explores the contrast between the individual and the collective.”

Medusa was designed to provoke individuals to play, interact and follow the lights as they walk through the virtual installation.

According to Monk, both Tin Drum and Fujimoto were most interested in the potential of using light as an architectural medium.

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