Gibson, a company that has been operating for 127 years now, is one of the best-known guitar makers in the world. With such strong roots in music, the company has decided to expand their portfolio, with the opening of its own record label. The label’s headquarters will be in Music City, Nashville, and will have a strategic partnership with BMG.
Actually, this is not the first Gibson music initiative that branches out from manufacturing guitars. These include Gibson Artist Collections, Gibson TV, the Gibson App, the Gibson Generation Group (G3), Gibson Gives, and the newly opened Gibson Garage in Nashville. As one report notes, “Gibson Records is the next major step contributing to the evolution of collaborative artist partnerships.”
“Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record, and promote their music under an artist-friendly partnership,” says Cesar Gueikian, Brand President, Gibson Brands. “Gibson Records will keep all of us at Gibson focused on our artist first culture that is engaged and connected to music. We are excited to launch Gibson Records, to announce that Slash is our first signed artist and that we have entered into a label partnership with BMG.”
For his part, Slash said that, for him, it was an honor “to be the first release on the new Gibson Records. It’s a zenith in our partnership for sure and having worked so closely with Gibson for so long, I know they will be a label that genuinely supports their artists creatively. Not just me, but all the artists they choose to work with. It’s perfect.”
CULTURE (counter, pop, and otherwise) and the people who shape it.