It’s been a long wait but it seems that Cage the Elephant are finally ready to make their return to music with their first album in about 4 years. If the lead single, “Ready To Let Go”, is any indication of what we can expect then I’m excited to see what they’ve cooked up. The video is well…a bit unsettling with it’s cult-like iconography and copious amounts of blood, and while it certainly leaves a mark with its graphic nature, it does feel a bit excessive and ‘try hard’ as these sort of shock visuals are getting a bit stale. Great song though. Known for her graphic imagery as well, Billie Eilish’s take on the monsters hiding under our beds plays up the horror imagery in striking ways that actually pair perfectly with the uneasy nature of the song itself. Great use of lighting and quick cuts, and those gloves really give off those serial killer vibes. Definitely worth a watch. While on the other side of the spectrum, Sam Smith sticks to his usual lane with “Dancing With A Stranger.” The star of the show, as always, is his incredible vocals and the video just serves as a side dish. Which is fine with me, because as far as duets go, this one with Normani might just be one of his best ones yet.
Fresh off the release of his major Shady debut, Boogie is back with a new video for one of my favorite tracks off the whole tape. What drew me to it was that it was one of the few tracks that really showed how entertaining he could be as an artist and the visuals reiterate that thought with a clear creative eye. Well the timing of this couldn’t feel any more awkward, but “a lot” is one of my favorite 21 Savage songs (there aren’t a lot), and the visuals about family and elevating to a better life is powerful stuff and that sort of thinking about empowerment and growth is dope to see from him. Unexpected, but dope.
Check out everything I rounded up below and let me know which ones were your favorites.
Cage The Elephant – Ready To Let Go
Billie Eilish – bury a friend
Sam Smith x Normani – Dancing With A Stranger
Arin Ray – Reckless
Zacari – Don’t Trip
The Black Eyed Peas – 4EVER (ft. Esthero)
Hopsin – You Should’ve Known (ft. DAX)
Shy Glizzy – 30’s, 50’s, 100’s
KEY! x Kenny Beats – Dig It
Lil Skies – Name In The Sand
A Boogie Wit Da Hoodie – Look Back At It
Boogie – Soho (ft. JID)
Tory Lanez – ThE Run oFF
Lil Baby – Global
21 Savage – a lot (ft. J. Cole)
Nicki Minaj – Hard White
What’d you think about this week’s videos? Which ones were your favorites? Did I miss any that I should check out? Let me know in the comments below and be sure to subscribe to stay up with all the new content.