Squaring off against competitors in the online multimedia space has become a top priority for Apple as the company charges forward with plans for further expansion in the industry. Apple’s newest decision to separate its main services by type seems to reinforce their stance on growing market share in media. The company’s original iTunes store is alleged to soon be usurped by the likes of Apple Music and more to make this happen.
Controversy arising with the company’s largest competitor in music, Spotify, over claims of ‘unfair’ commissions on the Apple App Store would suggest tensions are high as Apple Music returns the business to prominence in this arena.
“Spotify wouldn’t be the business they are today without the App Store ecosystem, but now they’re leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that’s wrong.” – Apple Newsroom
Now that the era of digital downloads is rapidly subsiding in favor of streaming services, both companies are currently positioned at the forefront of the industry with streaming services tailored to music and podcast lovers.
With plans for shifting the company’s image in the direction of a full-blown media business, Apple execs have increasingly pushed for accessibility and expansion in the areas of music and entertainment. A notable example of this came into being earlier in the year when Apple music was officially adopted and incorporated in all American Airline Viasat-equipped flights, free of charge for travelers.
“Starting Friday, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required.” – Apple Newsroom
A shift to a wider ecosystem of media offerings is definitely materializing for Apple so far.