As The Liverpool Echo reports, Apple will hold a special, world-first immersive experience of the legendary Beatles album Sgt. Pepper’s Lonely Hearts Club Band in their hometown. The event will be held on a daily basis from December 19, 2019, to January 9, 2020, at the Merseyside Maritime Museum in Liverpool. Tickets will be free but limited to two per person.
The experience will present the remixed version of the album and it will be played “in Dolby Atmos, which places speakers all around the listeners – even above their heads – to transport them to Abbey Road Studios, where Sgt. Pepper was recorded.” The whole production was in the hands of “Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award-winning producer in his own right.”
As Martin told the daily, “without Liverpool there would be no Sgt Pepper. Liverpool is where it should be.” Talking about the experience itself he added that “People will become fully immersed in a soundscape, which is unlike any other. For me, it’s like imagining falling through the vinyl of a record and into this world where you’re surrounded by The Beatles. It’s like sitting in Abbey Road’s Studio 2 and having The Beatles play for you.”
Echo explains that “the process of publishing the album on vinyl involved copying it multiple times, which caused the sound to deteriorate, and the result was mostly played on mono speakers.”
“Although stereo and 5.1 mixes have improved the sound over the years, this special mix has even more astonishing clarity and promises to bring to life all the nuance and innovation that the band brought to the album in 1967.”