Despite it being 2 years since his debut album, Tory Lanez has still managed to keep a respectable amout of buzz up surrounding his career. Most new acts would have long since faded but you can attribute his staying power to the evident amount of talent he possesses. And he does have talent. As a singer, a rapper, and a songwriter, he’s strong and versatile in all areas. Yet, his sheer amount of talent hasn’t quite grabbed me as it should. I thought that might have finally changed since his last double offering of mixtapes but MEMORIES DON’T DIE has had the opposite effect and has been a regression of sorts. For most of his career he’s been widely called a Drake clone or as I put it, Drake-lite, and it’s hard to argue that when his whole project feels ripped out of the 6 god’s own play book. Albeit, even heavier on the R&B and singing than his counterpart. When he does actually rap, the production and subject matter just isn’t all that compelling, with the exception of an inventive tale towards the end of the album (“Pieces”) and a Drake-like 6am joint (“Hate To Say”), complete with ’90s R&B sampling. Even the more R&B/pop singles don’t have much soul to them and are by-the-numbers creations. MEMORIES DON’T DIE feels like it fell to the problem most artists face going into their sophomore albums. What do you talk about after you’ve put your entire life’s experiences into your debut? It’s a difficult problem and one that Tory Lanez was unable to solve, resulting in a largely unmemorable album, despite the immense amount of musical talent he possesses.
“The attention in the industry started shiftin’ to me
Lord forgive ’em, Lord forgive ’em, I was trippin’ all the time
I spit subliminal dissin’, just tryna rip shit
Not realizin’ if I took the time to kick it and me and Drake mendin’ bridges it’d probably equal to winnin'”
Have you heard MEMORIES DON’T DIE? What’d you think about it? Do you think Tory Lanez fell to the sophomore slump? Let me know in the comments below and be sure to leave your own ratings and reactions to the album.
Get more awesome content
in your inbox
Subscribe to our mailing list and get interesting content in your inbox every week.
Thank you for subscribing.