If you thought the neo-psych rockers Elvyn Rhud and their trippy “Orange is for Love” was the embodiment of stoner/psychedelic rock, wait until you watch the song’s video.
Rather than looking for a specific message or storyline, the visual is probably meant to be watched the same way “Orange is for Love” is meant to be listened to – experienced rather than analyzed, like a mysterious, elusive form of artistic energy and vision. Even more so than the actual song, the sepia-colored video is reminiscent of a David Lynch movie – captivatingly incoherent, imbued with inexplicable, eerie trance-like vibes which magically emanate from every frame.
Perhaps the most overt, or more precisely the least covert theme is the idea of the natural, spontaneous laws of the universe which might seem otherworldly, but pervade throughout us and our entire existence, versus robots which may look almost identical to us, yet are anything but.
This idea is illustrated with close-ups of two entities which seemingly couldn’t be any more different and lie on the opposite ends of the spectrum, but they do still lie on the same, natural spectrum – the biggest and smallest entities in the known universe, stars and atom-like compounds. The stars and their fiery surfaces seem like ticking time bombs, while the microscopic atoms bond, replicate, and move around, guided by some invisible laws.
Against this abstract, somewhat creepy backdrop, we witness humanoid robots trying to emulate us.
A very trippy, cryptic video which perhaps is meant to just be taken in rather than over-analyzed, just like the band’s music. That being said, there does seem to be some underlying opposition between what is natural by default and what is designed to be close as possible to natural, but perhaps never will, even though the very last shot might have something else to say about that.
What’d you think about the video? Let me know in the comments below and be sure to leave your own ratings and reactions.
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