NBDY is a quickly rising R&B artist by way of New Jersey and has used his recent opening duties for Arin Ray to garner even more public attention. “Warning” was released towards the end of that tour run and the video for it is starter R&B 101 – slow pans, close ups, and suggestive touching – but above all else it shows off his serious voice and why he’s creating a buzz. While I don’t think Oxnard quite lived up to everybody’s loft expectations, it was still a groove and despite “Tints” not necessarily setting the world on fire, Anderson .Paak seems set on pushing it as much as he can. Now with its second video in about a month, the light-hearted tale of a night on a music video set told through the eyes of his son is an endearing video just in time for the holidays. Saba was easily one of my biggest snubs from this year’s Grammy nominations, as Care For Me is still in heavy rotation, but he hasn’t let that slow him down as he’s still dropping visuals for the many gems off the project. “Sirens” was one of my favorite tracks off the project and the video, in its simplicity and effective use of lighting, captures the emotion of dealing with loss – a theme that ran throughout his album.
Cardi B is a clear front-runner in next year’s Grammy Awards, with one of the biggest years for any artist of any genre, and looks like she has another hit on her hands with “Money.” It’s an infectious song that plays great in strip clubs and the video taps into her stripping past for a very NSFW, but wildly entertaining, turn up. 2 Chainz has long been one of the more entertaining acts in hip-hop and “Girl’s Best Friend” is about as entertaining a single as he’s had in a minute. It’s a vibe, and the video, with its impromptu cat walks, over the top fits, and overall good energy, really brings the song to life.
Check out everything I rounded up below and let me know which ones you like the most.
What’d you think about this week’s videos? Which ones were your favorites? Did I miss any that I should check out? Let me know in the comments below and be sure to subscribe to stay up with all the new content.
CULTURE (counter, pop, and otherwise) and the people who shape it.