BlocBoy JB has had a rapid ascension to the forefront of rap, first for his new dance craze, then with his Drake assisted single, “Look Alive”, that took things over the top. He wasted no time in capitalizing on all of that new attention with a slew of singles that all eventually led to his most ambitious project yet, Simi. While it was more enjoyable than I would have expected, I can’t help but feel like I’ve been here before. He’s more reminiscent of those Soulja Boy, D4L, “Walk It Out” days than he is of any of the new acts out these days. Whatever song over the past year made you familiar with the Memphis rapper, is exactly what you can expect from the rest of album. He raps with the same flow, same cadence, and the beats all play in that same lane where you can ‘shoot’ to. It’s a safe project that triples down on everything that’s gotten him to this point, but it still remains to be seen if he has what it takes to outlast his own dance craze.
“Pushed me to the edge, so it really ain’t my mothafuckin’ fault
Man, I’m not to blame, man, this fuckin’ industry is cutthroat
I’m not the same, man, and I could let you check the tag now
I’m rockin’ name brand, I’m only chasin’ after bags now”
Have you heard Simi? What’d you think about it? Did BlocBoy JB give you anything unexpected from him? Let me know in the comments below and be sure to leave your own ratings and reactions to the album.